Mazda North American Operations (MNAO) today announced its first ever billboard advertisement in New York’s famed Times Square. Nearly 105 years after the first New Year’s Eve ball dropped at what was then called Times Tower, the 2014 Mazda6 will be a significant feature of the celebratory festivities at One Times Square. More than 117 million people are expected to see the 16,000-plus square-foot billboard, which will show a combination of running and still images of the all-new vehicle starting on December 19, 2012, and running until March 31, 2013.
“The all-new 2014 Mazda6 is the most technologically advanced vehicle we have ever sold,” said Russell Wager, vice president of marketing, MNAO. “To introduce this vehicle to the U.S. in the biggest possible way, we chose the most notable and iconic city in the world. And to have the unique opportunity to access the tallest LED billboard in Times Square is the perfect way to tell the Mazda story.”
The 2013 Mazda MX-5 Miata has been named to Car and Driver’s 10Best Cars list for the eighth straight year and 14th overall since the vehicle made its global debut in 1989. With a nearly 50:50 weight distribution, the small-in-size MX-5 offers a hefty dose of road-hugging handling and superior driving dynamics, making the roadster a favorite among weekend warriors and daily drivers alike.
According to Ichiro Hirose, Mazda Europe’s research and development vice-president, stated that Mazda is “interested in the premium sub-B class, and we could have a car launched within the next two or three years”.
Good news for rotary enthusiasts: Mazda’s late RX-7 may be returning to the market! The legendary Mazda vehicle is rumored for a 2017 return, based on comments by Mazda sports car boss Nobuhiro Yamamoto.
Mazda Motor Corporation will incorporate “i-ACTIVSENSE” technologies into the all-new Mazda6 to be launched later this year. i-ACTIVSENSE is a series of Mazda’s advanced safety technologies designed to aid the driver in recognizing hazards, avoiding collisions and reducing the severity of accidents when they cannot be avoided.
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Mazda Motor Corporation will hold the world premiere of the refreshed Mazda CX-9 crossover SUV at the 2012 Australian International Motor Show.
From design concept to final production, the all-new 2014 Mazda6 has been a feast for the eyes. Spawning from its TAKERI Concept beginnings, which made its global debut at the Tokyo Motor Show last November, the redesigned Mazda6 was adapted for more practical wheels-to-road use yet did not sacrifice style or its appeal of being a game-changer in the mid-size vehicle segment.
The 2012 Mazda3 was named to the “10 Best Back-to-School Cars of 2012” list by Kelley Blue Book’s www.kbb.com, the leading provider of new and used vehicle information. Mazda3 also is listed by KBB.com as one of the “10 Best Sedans Under $25,000” and one of the “10 Coolest Cars Under $18,000 of 2012.”
The 2012 running of the Rolex Monterey Motorsports Reunion, held annually at Mazda Raceway Laguna Seca, took place in the hills near the picturesque seaside town of Monterey. As a company with a near-unrivaled heritage of motorsport success, as well as the only Asian car company to ever win the 24 Hours of Le Mans, Mazda participated in this year’s event with three significant vehicles from its heritage collection, a 1990 Mazda 787 Group C, a 1991 Mazda RX-7 IMSA GTO and a 1992 Mazda RX-792P IMSA GTP.