Mazda Vehicles In Grandville, Michigan

Borgman Mazda Awarded Gold Cup

February 22nd, 2013

Borgman Mazda is delighted to be among dealerships cited by Mazda North American Operations (MNAO) for winning the 2013 Mazda Gold Cup award. This is the highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer satisfaction, and we thank our hard-working staff and customers for helping us achieve this designation!

Dealers qualify for Gold Cup certification by meeting rigorous Mazda sales loyalty goals, customer satisfaction requirements, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis. Only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award.

President and CEO of MNAO, Jim O’Sullivan says, “Mazda is proud that our dealer network provides our customers with the best sales and service experience in the industry. We applaud each dealership’s effort to earn this award.”

While all authorized Mazda dealerships are eligible, only a select number are awarded this high honor. For the qualifying period of January 4, 2012 through January 2, 2013, a total of 125 dealers were designated Gold Cup status. The benefit period for winning dealerships runs from February 1, 2013 through January 31, 2014.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at


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